By  on February 12, 2013

LONDON — “My Google news alert went nuts,” said Olivia von Halle, describing the day that WWD reported the story that David Beckham had purchased multiple pairs of her pajamas to give to his wife for Christmas.

“We had loads of sales through our e-tail site — with people spending over 1,000 pounds, or about $1,600, on several pairs of pajamas — and we picked up four new stockists by New Year,” she said.

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