MUNICH — The Olympics were front and center at the ISPO trade fair here, where firms showcased their sports equipment and fashions.
“The event is iconic, and the athletes are authentic and aspirational; they are the rock stars of the winter sports industry and people want to be like them,” said Russ Rowan, Spyder vice president of sales and global marketing, who exhibited the U.S. team ski suit at the label’s booth. “There couldn’t be a better image for the brand.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"