The power of personality is alive and well for Winter Olympics marketers.
Brands are putting their prestige and cash behind top gold medal contenders, such as snowboarder Shaun White and skier Lindsey Vonn, even as some major television sponsors, including General Motors and Johnson & Johnson, opt out of the Games, which get under way Friday in Vancouver. NBC, which has the TV rights, has projected a $200 million loss — a combination of soft advertising and the $820 million rights fee it paid.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)