By  on December 29, 2008

Frette, the luxury lingerie, linen and home accessories brand, wants customers to lounge, linger and explore its newest venture — a modernistic overhaul of its Madison Avenue flagship in Manhattan.

After 11 months of renovations, the multilevel townhouse was reopened in late November. The concept by architect Randall A. Ridless is intended to showcase an expanded product line of innerwear and home accessories for men and women, as well as a new, contemporary vision of the Frette brand.

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