Steve Aoki in his Asics.


Asics Taps Steve Aoki as Brand Ambassador

The popular DJ and fashion designer is expected to attract younger consumers to the brand.

clock October 18, 2017Jean E. Palmieri

One of the New Balance ads.


New Balance Marathon Campaign Runs the Gamut

The campaign will feature pop-ups, consumer activations and traditional broadcast and outdoor advertising.

clock October 6, 2017Jean E. Palmieri

Qor's cashmere hoodie.


Qor to Launch Women’s Wear

The first collection consists of 22 pieces of tops, bottoms, dresses and sweaters.

clock October 4, 2017Jean E. Palmieri

Under Armour Unstoppable


Unstoppable Injects Fashion Into Under Armour’s Core Line

The sport-infused fashion collection will launch on the Under Armour web site and at Dick’s Sporting Goods on Oct. 2.

clock September 28, 2017Jean E. Palmieri

A$AP Rocky


Under Armour to Collaborate With A$AP Rocky

The partnership will include a collection that will be created later this year.

clock September 15, 2017Jean E. Palmieri

Under Armour's new Portland, Ore. design center.


Under Armour to Open Office in Nike’s Hometown

The Portland, Ore., innovation lab will concentrate of footwear design and development.

clock September 14, 2017Jean E. Palmieri

Looks from the New Balance New York City Marathon collection.


New Balance Unveils New York City Marathon Collection

This is the first year that New Balance is the race’s apparel and footwear sponsor.

clock September 7, 2017Jean E. Palmieri

The shoes will retail for $150.


Maier Re-creates Sneaker for Puma

The sneaker is based on a model first created in 1968.

clock September 7, 2017Jean E. Palmieri

Tom Brady helped create Under Armour's sleep recovery system.


Under Armour to Push Sleep Recovery Product for Holiday

The collection was created and endorsed by Tom Brady.

clock August 30, 2017Jean E. Palmieri

A look inside the NYCFC pop-up.


NYCFC Opening First Pop-up in Meatpacking District

The shop will remain open through Sept. 21.

clock August 29, 2017Jean E. Palmieri

The Polo Bear is featured on Polo's U.S. Open customized shirt.


Polo Ralph Lauren Serves Up Customization Experience at U.S. Open Championships

The company is offering customizable printed graphics on its mesh Polo shirts for men, women and children at the Polo Ralph Lauren Shops at the U.S. Open.

clock August 28, 2017Lisa Lockwood



Analytics Firm Sees Ath-leisure Trend Driving U.K. Sports Market 8% This Year

GlobalData said in a research report that the trend will push sales to 2.5 billion pounds.

clock August 15, 2017Arthur Zaczkiewicz



Adidas, Major League Soccer Renew Partnership

This latest iteration of the deal includes a focus on youth development.

clock August 2, 2017Jean E. Palmieri

Devonta Freeman and Brandin Cooks are Reebok's newest ambassadors.


Reebok Adds Two NFL Stars as Ambassadors

Brandin Cooks and Devonta Freeman will work on the brand’s Print Run Ultaknit collection.

clock July 31, 2017Jean E. Palmieri

BeachRiot swimsuits


Swim and Active Collective Shows Highlight 2018 Trends, Brisk Business

The Huntington Beach, Calif., expos spotlighted fashion trends ahead of Miami Swim Week and indicated brisk business in two growing categories.

clock July 20, 2017Marcy Medina

Load More Arrow


Today's Must Read


Swiss Watch Exports Up 12.9% in February

clock 9hMimosa Spencer

Social Studies