The ath-leisure sector is growing in China, where younger consumers are embracing healthy and more active lifestyles.
The short film documents the first all-female team, Birdstrike, to race Speed Project 3.0.
The influencer will launch Ren Active next month, with a 22-piece collection made in Los Angeles.
The retailer just raised $4.5 million to expand its fast-growing e-commerce business.
A potential rationalization of the activewear market could be a boon to the fast-growing brand.
Parent company Kering attributed to the move to a streamlining of the decision-making process.
The 10-piece collection launches late spring in sizes 16 to 30 and will be followed up with another collection by model Candice Huffine.