LONDON — Peaches Geldof has been named the new model for lingerie label Miss Ultimo and will be featured in an ad campaign.
She unveiled the images Wednesday at Debenhams department store on Oxford Street here.
“I think it’s a big step to have a model my size in the campaign,” said the curvy Geldof, who will work for the label for a minimum of 18 months. “It shows girls that you don’t have to look like a stick to look good. It’s not too sexy or too mumsy, which you have to be careful about when targeting young girls.”
The campaign, shot by John Wright, was inspired by kitschy Fifties Americana and features Geldof in a retro diner standing next to a plate of cupcakes wearing balconette bras and panties printed with heart and butterfly motifs. Geldof, who recently returned to her native London from New York, hasmodeled for Agent Provocateur and PPQ apparel. The ad images are for spring-summer and are in print and in the windows of Debenhams stores throughout the U.K. Geldof is signed through the fall-winter season.
The Miss Ultimo line is aimed at 16- to 25-year-olds and is available at Debenhams and missultimo.com. Prices start from 8 pounds, or $13 at current exchange, for panties, and 18 pounds, or $29, for bras.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia