By  on August 22, 2011

Lingerie entrepreneur Phylise Sands is launching a collection of luxury bras by Red Daisy.

Sands, a petite red-haired fitness buff, created the sports bras to support breast cancer awareness after her mother and sister were diagnosed with the disease. The launch will include a donation of 10 percent of retail sales of any red-colored Red Daisy sports bra to The Breast Cancer Research Foundation, said Sands.

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