Physiclo founders Frank Yao, a former New York University medical student, and Keeth Smart, an Olympic Silver Medalist fencer, want to bring resistance tights to the masses.Compression tights have been widely accepted by athletes along with general customers, but workout pants with built-in resistance is an open category that Smart and Yao are hoping to jump-start.According to Yao, right now in the space there are two types of competitors: companies that make ankle weights and other brands that have created leggings with built-in resistance bands that attach to the waist, which he said is problematic because it interferes with movement. The resistance bands in Physiclo leggings are positioned to target specific muscle groups and don’t restrict movement. The men’s and women’s pants retail from $110 to $125.The concept started in 2013 when Yao was studying at NYU and thought about putting resistance bands in apparel to help rehabilitate patients. They raised $150,000 on Indiegogo — their goal was $30,000 — and introduced the product to the market. The leggings have been a hit with athletes including Carmelo Anthony, tennis pro Patrick McEnroe and New York Giant Brandon London, but going forward the founders want to expand the brand’s reach.“We want to get to people at all fitness levels,” said Yao. “Our goal is to focus on our marketing. Improve our storytelling and get the messaging out there that this is something anybody can use whether you are doing a 20 minute walk or running a 5k every morning.”Yao is hoping to educate customers with studies to show the effects of wearing Physiclo leggings. In a recent study he found that marathon runners who trained in Physiclo saw an eight-minute improvement in their times.He also wants to grow outside of leggings and will introduce a new line of pants and tops for spring that can be worn every day and will be more affordable than their original collection. For now the leggings are available on Physiclo’s e-commerce site, but there are plans to do wholesale in the future.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion