By  on August 12, 2014

Playboy has introduced the Biofit x Playboy collection, which uses technology launched by Bendon and Victoria’s Secret in 2007.

Biofit, a push-up bra, was revolutionary when it launched, but Bendon’s agreement with Victoria’s Secret expired in 2011. “Ours was the first to market that customized padding-to-cup size,” said Justin Davis-Rice, Bendon’s chief executive officer. “The padding inside the cup changes in shape and form to provide the ultimate push-up for the cup size. It creates the perfect amount of cleavage.”

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