NEW YORK — It doesn’t look like Reebok International Ltd. is receiving Champagne wishes and caviar dreams for its sponsorship of rapper Rick Ross, who serves as spokesman for the brand’s Classics line of sneakers.
Instead, the athletic brand received a different kind of reception Thursday afternoon: More than 40 protestors stood in front of the Reebok Fitness Hub on Fifth Avenue here holding placards saying “Hey Reebok: Want my business? Stop promoting rape,” while chanting “Reebok drop Rick Ross.” The protest was organized by UltraViolet, an activist organization against sexism, which has put Reebok on the hot seat over its sponsorship of Ross. The main point of contention is the lyrics in a song he raps on, titled “U.O.E.N.O,” in which the protestors said Ross describes drugging a woman’s Champagne with “Molly,” or Ecstasy, and having sex with her without her knowledge or consent.
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