Puma North America is expanding its sports roster.
The activewear firm has licensed Blue Water Design Group, a division of Apparel Ventures, to manufacture and market the Puma Swimwear & Beachwear Collection in the U.S.
Blue Water, based in Gardena, Calif., and led by Jeff Pofsky, will be responsible for design, merchandising, sales and marketing of the collection,working in tandem with Puma’s Boston-based design team.
The swim and beachwear collection, which will be targeted to key department stores as well as independent swim specialty stores, will be introduced to retailers in July at the Miami Swim Show. First deliveries are slated for September at Puma stores and other retailers. The company declined to give first-year projections.
Wholesaling from $47 to $50 per set, the swim line includes a variety of halter tops, sports bra silhouettes, hipster bottoms, tankinis and one-pieces. Active-inspired design elements include racer-backs, double straps, layering and cross-backs. The collection also features rayon jersey cover-ups, with open cutouts meant to be layered over swimwear or worn with leggings or other bottoms. The cover-ups wholesale from $22 to $33.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18