MALIBU, CALIF. — Quiksilver Inc. wants to bridge the gender gap — and is making a push into retail to do so.
The Huntington Beach, Calif.-based action sports apparel company opened its first Quiksilver women’s store at the Malibu Lumber Yard here last month, reflecting a strategy to broaden the reach of its biggest brand that’s traditionally been strong with young men. After testing the women’s retail concept in Malibu this year, Quiksilver will get serious about rolling it out in the U.S. with five or six store openings planned for next year and 30 to 40 over the next three years, according to Quiksilver president of retail Paul McAdam.
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