NEW YORK — Reebok opened its first Reebok Fitness Hub in the U.S. last week at 420 Fifth Avenue here with lots of fanfare.
A block-long line of people stood outside the 2,500-square-foot concept store, which sits atop a 10,000-square-foot Reebok CrossFit Box gym. A party atmosphere with a DJ enveloped the store as well as the Box downstairs where Reebok staff — who also are cross fitness experts — prepared for a series of workouts with pull-up rings, floor-to-ceiling ropes and body weight exercises.
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