FOXBOROUGH, Mass. — Looking to test retail expansion in the U.S., Reebok unveiled a fresh concept Thursday in Patriot Place, a new $1.5 billion retail complex flanking Gillette Stadium, home of the New England Patriots.
“We’ve approached full-priced retail cautiously,” said Anderson McNeill, Reebok’s head of global retail, who oversees 2,500 stores abroad — both full-price and outlet — and 150 U.S. outlet stores. “We’re actively putting together a strategy [for rollout], but we’re not looking at specific centers yet.”
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