A MEASURED PERFORMANCE: Like other, more established athletic brand competitors, Reebok’s heritage is rooted in performance and now the company has set up a division dedicated to that — the Reebok Performance Business Unit.At the helm of that sector is 25-year company veteran Todd Krinsky who has been named general manager. The brand’s running and training business units have been consolidated into its new Performance Business Unit. Fittingly, Krinsky earned his post for his own performance as general manager of Reebok’s Classic Business Unit. Leading that business, he helped to generate double-digit percentage gains for year-on-year growth over the past six years. Krinsky reports to Reebok president Matt O'Toole.Big-name branding has been a key part of Reebok’s Classic Business’ upward climb. Gigi Hadid is the latest celebrity to appear in Reebok’s “Always Classic” campaign. With the spring campaign, the IMG model joined the ranks of Ariana Grande, Rae Sremmurd, Teyana Taylor, Lil Yachty, K-pop star Somi, street artists Felipe Pantone and SANY and model Sharina Gutierrez. Interestingly, Reebok’s Performance Unit will take on more of a lifestyle edge. Noting how the company has developed "strong credibility in the fitness world” in recent years, Krinsky said, “Today, our Delta symbol serves as a badge for those who are living a fit lifestyle. My goal is to take what we’ve started and build on that, and also begin to merge it with stronger lifestyle credentials for the consumer who is both fitness and style obsessed.”Krinsky’s experience at the Boston-based company includes leadership roles in its running categories, as well as Basketball, Cleated and Training. He also led Reebok’s Sports and Entertainment Marketing and RBK divisions, where his specialty was fusing sport and music. The company has been working on its own upgrades in recent months. Last fall, 700 staffers vacated its 60-acre Canton, Mass. campus to relocate to a 220,000-square-foot, five-floor facility in Boston's Innovation and Design Building. And last fall Reebok signed a long-term partnership with designer Victoria Beckham.O'Toole said, “The momentum he has created since he took over our Classic business speaks for itself. I am confident that his experience, expertise and leadership skills will be instrumental in helping us reach our goal of becoming the world’s leading fitness brand.”
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @@Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion