By  on July 20, 2009

The CurveNY trade show appears to be bucking economic trends.

The lingerie fair, set for a three-day run starting Aug. 2 in The Galleria of the Jacob K. Javits Convention Center in Manhattan, reported a record 21.8 percent increase in registered retailers. That translates into 1,535 merchants from 857 stores who are scheduled to attend.

The fair will feature some 220 brands of foundations, daywear, sleepwear, robes, loungewear, hosiery, swimwear and men’s underwear, said Jean Luc Teinturier, president and chief executive officer of CurvExpo Inc.

“Our exhibitor base was 95 percent booked” by mid-July, said Laurence Teinturier, executive vice president of CurvExpo and wife of Jean Luc. “We will be showcasing more than 60 brands that have not exhibited with us before, 10 of which are totally new to the U.S., from Colombia, South America. That’s a stunning number of new exhibitors in this economy, and I think it shows this industry continues to be quite dynamic.

“We also have a new contingent of international retailers from Japan, South America, the U.K., the Mideast, and Saks Mexico and Sears Mexico. That’s totally new for us. We feel it’s mainly because of the weakness of the dollar and the strength of the euro, which is making the U.S. and our show the place to shop.”

Other international retailers set to attend include: Idedst from Saudi Arabia, Linza from Lebanon, Palacio de Hierro from Mexico City, Her Expectations and Secret Drawer from the U.K., Tsum from Russia and Holt Renfrew from Canada. There will also be Sitora, a Russian importer, she said.

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