By  on May 31, 2018

Roka has expanded its deal with Ironman to include a global partnership that makes it the official global wetsuit and swim partner of Ironman, the Ironman World Championship and Ironman 70.3 World Championship events.The deal, signed Thursday, includes an expanded physical presence at the group's races around the world. And the two have collaborated on swim products for the World Championship in October, which will mark the 40th anniversary of the race. As part of the agreement, the co-branded products will now be sold on both the Ironman and Roka web sites.The Austin, Tex.-based activewear company has been a partner of the triathlon race brand since 2014. The prior deal had covered only the Ironman events in the U.S. But Roka will continue to give out the Fastest Swimmer Award to the quickest age-group athlete during the swim at the Ironman events.“Ironman is the best in the world at providing the ultimate endurance race experience, and Roka is the best in the world at supporting those athletes with technical products that meet the demands of the day," said Rob Canales, Roka's cofounder and chief executive officer. "We’re excited to collaborate with Ironman on new products and services and to immediately bring our existing ones to more athletes around the world.”

Since its founding six years ago by two former All-American swimmers from Stanford University, Roka has outfitted some of the sport's best professional athletes with wetsuits, goggles, race apparel and eyewear. Now, all athletes can sample Roka products prior to each Ironman event in the expos.  

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