Roka Sports Inc. has entered into a new multiyear partnership with USA Triathlon, the governing body of the sport, that makes the Dallas-based sports brand the exclusive uniform and swim category partner for the organization.
Under the terms of the deal, which continues through 2020, Roka's products will be available to the entire USA Triathlon community, which includes top amateur athletes as well as age-group competitors. Roka will outfit the U.S. National Team, USA Paratriathlon National Team and Team USA with uniforms.
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