By  on April 8, 2010

Over the past two weeks, a series of billboards has gone up in Brooklyn neighborhoods promoting an unusual fashion message: Guys, pull up your sagging pants. The advertisements are the work of New York State Sen. Eric Adams, who has launched a campaign to encourage young urban males to stop wearing their jeans and trousers so low that it shows off their underwear — an erstwhile streetwear trend that started amongst hip-hop fans in the Nineties and long ago expanded into the skater and suburban demographics.

The six billboards that have gone up in Brooklyn show two men in saggy jeans — their boxer shorts prominently on display — and the tag lines: “We are better than this!,” “Stop the Sag!” and “Raise your pants, raise your image!”

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