PARIS — Organizers of the Salon International de la Lingerie, the Eurovet-owned innerwear fair, are preparing to host about 600 brands, though many exhibitors will opt to downsize booths as a cautious mood prevails.
Most of the majors have signed up for the event that is set to run at Paris’ Porte de Versailles Jan. 18 to 21. However, Cécile Vivier, SIL’s head of projects, said it’s too early to estimate the number of visitors expected.
“I imagine firms will be reducing their teams, but hopefully the rise of the dollar and the election effect will encourage attendance from American retailers,” she said, adding that organizers hope to pick up business from rival intimate apparel and swimwear salon Body Look, based in Düsseldorf, which has shed its February session to revert to an annual format in July.
Streamlining its layout, SIL’s offer will be grouped into five instead of seven categories: Be Essential for corsetry and hosiery, Be Lounging for nightwear and at-homewear, Be Chic for high-end designer brands, Be Spicy for young designers and new section, Be Men, dedicated to men’s innerwear.
First-time exhibitors will include Incanto, a high-end Russian lingerie brand that operates around 100 stores, and Disismi, a fun, mix-and-match Dutch brand geared to larger sizes. For the first time, Juicy Couture will present its innerwear line at the fair, while launches will include Germany’s Blush and Greece’s Athens, a tattoo-inspired men’s wear brand.
Initiatives at the event will include a franchise circuit highlighting brands that want to convert to franchising, such as Italy’s Emmebiesse, or Germany’s Esprit, which will unveil its lingerie store concept, as well as established brands out to beef up their franchise networks.
“It’s a reality of distribution today. We’re encouraging brands to present their store concepts as well as their product,” said Vivier, adding that three franchise specialists will be available for consultations.
Eurovet also has recruited two leading trend forecasters, Promo Style and Nelly Rodi, to sharpen up SIL’s trend forums.
Princesse Tam Tam, Le Bourget, Barbara and Wolford have signed up to test the event’s new Village Showroom area, where brands can hire private booths for a period of one to three days.
“Certain brands have different demands, such as Princesse Tam Tam, which is developing its international distribution network,” Vivier said. “This is a way of allowing them to secure one-to-ones with specific retailers.”
Vivier added that, while the aim is not to turn SIL into a series of sealed-off showrooms, it is exploring ways to cater to brands seeking to conduct business away from the traditional circuit.
Conferences will cover the Polish, Indian and the Middle Eastern markets, the evolution of lingerie concept stores and the men’s innerwear market. Also, eco-friendly label Eco Boudoir will be screening a premiere of “Luxury and Ethics,” a film made with the BBC, at the event.
SIL is starting on a Sunday for the first time with the aim of attracting more independent boutique owners, and a jury will present a “best of” selection of lingerie designs and innovative fabrics picked from collections on show.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye