PARIS — Several major brands are poised to launch product lines at the Salon International de la Lingerie next month amid lingering concerns about the impact of rising costs for raw materials and labor and European economic volatility.
But intimate apparel has shown resilience since the start of the economic downturn because of its affordable basics and fashion items, a characteristic that is reflected in the fresh offerings of labels such as Simone Perele, Empreinte and Wacoal.
In addition, key brands, including Lejaby, Rosy, Barbara, Lormar, Madonna Nude 1979, Byblos and I.D. Sarrieri, will be returning to the lingerie fair that will take place from Jan. 22 to 24 at the Porte de Versailles here, said Cécile Vivier, Eurovet’s project manager for SIL. There will also be new exhibitors such as Italy’s Argentovivo, Lebanon’s Claire D, Greece’s Gossip and fledgling American brand Baci Lingerie.
The renewed sense of progress in the face of inventory controls and tight budgets can be partly traced to an overall 4 percent rise in textile exports from France between August 2009 to August 2010, including a 27 percent increase in exports to the U.S. and a 40 percent climb in exports to Canada, Vivier said.
“We can see that psychologically brands have come out of the crisis,” she said.
The number of visitors to SIL and its adjoining Interfilière section, which caters to fabrics, laces, trims and embroideries for the intimates and beachwear categories, is expected to match or exceed attendance figures from last January’s session, which were up 20 percent to 29,928 visitors, reflecting a 42 percent share from France and 58 percent from other countries.
Events and launches will include German foundations giant Triumph, which on Jan. 23 will host a private runway show for the introduction of its Triumph Essence luxury lingerie brand, and the brand’s face, Helena Christensen, is expected to participate. French bra specialistLise Charmel will fete its 35th anniversary on Jan. 22 with a runway show.
Regarding new product, Simone Perele will introduce its seamless microfiber Aura line, which was developed with cosmetic surgeons and claims to invisibly enhance areas of a woman’s body.
Labels launching specific plus-size product lines will include Empreinte and Wacoal, marking the latter brand’s first foray into the category. Wacoal will also introduce a new anticellulite line of shapers that’s been microencapsulated with caffeine the company contends remains active for 100 washings. Wacoal introduced the new shapers to the trade in August for spring deliveries.
Two separate catwalk shows — one for lingerie and a second dedicated to loungewear — will be new to the innerwear venue. Conference topics at the fair will focus on subjects such as the plus-size and shapewear markets.
In lieu of the show’s traditional trend forums, a new village-like “inspiration space”dubbed Compos-It will mix lifestyle trends from innerwear with concepts from stores, eateries and beauty services.
“The aim is to make the space more of an inspirational living experience on several levels, whether it be learning how to customize a bra in a vintage lingerie store or finding an inspiring book in a bookstore,” Vivier said.
Two sections called It Lingerie and It Eco will each house 10 “essentials” for the fall-winter 2011-12 season, showcasing innerwear designs that best embody the season’s key trends in color, silhouette and technical properties.
Interfilière has also undergone a makeover, featuring a new exhibition space fitted with low-rise contemporary booths. Interfilière’s forum will preview 10 essentials for the fall-winter 2012-2013 season.
Big names returning to the textile venue will include embroidery specialist Walter Natter from Austria; Liberty Tex Co. from Taiwan, and Turkish firm Estar Tekl San Tic–Broche. Among the new exhibitors will be Color Textil, a finishing specialist from Germany, and Ritex, a Spanish-knitted fabrics specialist.
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