By and  on December 21, 2009

Whether it’s classic comfort or fantasy fare with a sexy twist, best-selling intimates and sleepwear for holiday gift giving share a common denominator: value and a look of quality.

Major retailers and specialty boutiques cite the volatile economy for price resistance as consumers seek items at discounted prices. But merchants, particularly smaller operations, said a successful formula this year has been to provide customers with enhanced personalized service, free gift wrapping and lingerie brands that have a unique cachet or sex appeal, as well as sleepwear and robes that have a cozy, homespun flavor.

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