By  on September 4, 2012

A new luxury sleepwear and loungewear brand called Sophia Graydon has launched for fall.

The collection, which was introduced online last week at, is the creation of Monica Nassif, a marketing executive who began her career at Target in the Nineties. Nassif, a Minneapolis-based entrepreneur who founded Caldrea Co. in 2000, a company devoted to premium, earth-friendly household cleaners by Caldrea and Mr. Meyers Clean Day, sold her firm to S.C. Johnson in 2008.

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