A new luxury sleepwear and loungewear brand called Sophia Graydon has launched for fall.
The collection, which was introduced online last week at sophiagraydon.com, is the creation of Monica Nassif, a marketing executive who began her career at Target in the Nineties. Nassif, a Minneapolis-based entrepreneur who founded Caldrea Co. in 2000, a company devoted to premium, earth-friendly household cleaners by Caldrea and Mr. Meyers Clean Day, sold her firm to S.C. Johnson in 2008.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)