NEW YORK — With 6,000 riders pedaling their wheels each day, SoulCycle has devotees any brand would envy — and apparently those cyclists are making more time to shop.
The New York-based indoor cycling club usually sells out of its signature activewear within two to three days, according to Gabby Etrog Cohen, public relations and marketing director. SoulCycle unveiled a new location at 45 Crosby Street — near the back entrance of Bloomingdale’s in SoHo — late last month and the chain plans to have 25 outposts by the end of the year. To build on riders’ interest in activewear, “a whole retail component” will be added to its site in mid-September. (There are also branded water bottles, mugs, luggage tags, key chains and even mint tins and golf balls.)
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)