By  on July 13, 2017

On July 16, some 4,000 athletes will plunge into the Hudson River for the start of the New York City Triathlon.

The race, now in its 17th year, has a new sponsor this time: Speedo. The swimwear brand signed on this spring to be the title sponsor of the Life Time Tri Series, a triathlon series from Life Time Fitness with events in Chicago and Miami as well as New York.

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