LOS ANGELES — A trio of action sports veterans, including the former head of Billabong’s U.S. division, are collaborating to launch a new women’s surf-inspired fashion line for next spring.
Paul Naude, the longtime director and president of Billabong International Ltd.’s Americas division, who left the business last summer after a failed attempt to acquire it with Sycamore Partners, is partnering with Mandy Fry and Summer Rapp on an ambitious global launch that will cover surf shops, fashion boutiques and high-end specialty chains. Naude, who handles finances and operations as chief executive officer, is launching the venture as part of his new company, Stokehouse Unlimited, which is also introducing a men’s surf brand, Vissla, as well as an eyewear brand, called D’Blanc, this year.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
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