LOS ANGELES — A trio of action sports veterans, including the former head of Billabong’s U.S. division, are collaborating to launch a new women’s surf-inspired fashion line for next spring.
Paul Naude, the longtime director and president of Billabong International Ltd.’s Americas division, who left the business last summer after a failed attempt to acquire it with Sycamore Partners, is partnering with Mandy Fry and Summer Rapp on an ambitious global launch that will cover surf shops, fashion boutiques and high-end specialty chains. Naude, who handles finances and operations as chief executive officer, is launching the venture as part of his new company, Stokehouse Unlimited, which is also introducing a men’s surf brand, Vissla, as well as an eyewear brand, called D’Blanc, this year.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)