Stan Herman, designer of robes, loungewear and sleepwear bearing his name, reached the $100 million milestone at QVC in mid-March.
Herman, who has sold his products on the shopping network since 1995, licensed his brand to the Carole Hochman Design Group in 2004. The Hochman firm manufactures and distributes Herman’s signature collection to major stores, as well as exclusives for the $7.3 billion QVC.
“I’m one of the oldest designer names on QVC along with Bob Mackie, who came on around the same time,” Herman said. “Joan Rivers has been on for 18 years. When I was first approached, somebody came to me and said, ‘There’s a customer who shops at home and wears loungewear.’ Nobody had ever sold loungewear like that before. It was an immediate hit because a lot of women don’t like trying on clothes in stores, and QVC’s return policy is so easy.”
Doug Howe, chief merchandising officer at QVC, said, “Part of our business model is customer engagement, and Stan has a wonderful way of talking to customers. Stan is a wonderful ambassador of QVC.…We take live calls from customers and Stan’s the best at that by asking questions such as, ‘What did you buy? What do you like about it?’”
Howe said in the past 15 years, Herman has sold “more than five million units” on QVC.
“He’s not only a great partner in growing his own business, but a great partner by introducing several [designer] partners when he was president of the CFDA,” Howe added.
Regarding top-selling items, Herman said, “The number-one sellers always have some form of zip wrap, long or short. The second top sellers are two-piece lounge sets. We always show live with two models, one who is an extra small and the other who is a 1X. I stand in the middle and say. ‘Look, this is the way clothing should look.’ That’s one of the big strengths of QVC.”
Herman’s designs retail from $35 to $50 on QVC. The designer said he was “extremely honored” that QVC is celebrating the $100 million milestone by making a donation to the University of Cincinnati’s Stan Herman Fashion Library Fund at the Robert A. Deshon and Karl J. Schlachter Library for Design, Architecture, Art and Planning. Herman received an honorary doctorate in fine arts from the school in 2008.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews