The launch collection of sleepwear and loungewear by Steve Madden will be sold exclusively at Nordstrom in the U.S. and Hudson’s Bay stores in Canada this fall.The collection, which is produced under license by the Carole Hochman Design Group, a division of Komar Brands, will be the first foray by the Steve Madden franchise into the innerwear field. The line will also be sold at thebay.com, beginning Aug. 1. Distribution will be expanded to major department and specialty stores for spring. Seth Morris, president and chief executive officer of the Hochman firm, said the collection will be marketed under the “Mad Crazy Dreams” tag line.“The garment label will read Steve Madden, but Mad Crazy Dreams will be marketed on heat-sealed back-neck facing, hangtags and printed twill tapes.…The customer will see it [the tag line] at point-of-sale but it won’t really be visible while wearing it,” said Morris.A mix-and-match collection aimed at women ages 18 to 25 will be rendered primarily in cotton knit in a variety of tops and bottoms, as well as matching pajama sets in graphic prints. Key colors will be turquoise, pink, gray, charcoal, black and cobalt blue.Signature styles in the Navajo-inspired collection include a totem graphic-print lounge pant, a Wild Spirit racer-back tank, a Cozy Up thermal capri set and Mad 4 Plaid flannel sets. Other groups include Color Block, Tinted Ombre, Beneath It All, Feminine Twist, Layers of Lace and Dream Catcher.Morris said the line will feature special treatments such as shoe strings instead of traditional drawstrings at the waist.“It’s a unique detail that connects the core shoe brand with the sleepwear and loungewear,” explained Morris.Regarding the look of the collection, Rob Schmertz, brand director for Steve Madden, said the collaboration with the Hochman creative team was important in capturing Madden’s trendy signature look. “Their vision for the collection has resulted in flattering, fun and stylish styles that will undoubtedly meet the comfort needs of the young contemporary market,” said Schmertz.A collection of intimates bearing the Steve Madden name will be introduced in 2013 for back-to-school selling.“It’s a lifestyle brand and intimates will be a natural extension,” said Morris. A first-year wholesale sales projection was not available. But Morris said distribution will be expanded in international points of sale at a later date.“We would not be entering into this unless we see it as a very meaningful business. Steve has a strong international base,” said Morris.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)