Sweaty Betty, the $30 million U.K.-based activewear company, will open its first U.S. store next month in New York’s SoHo neighborhood.
While builders are finishing up the nearly 1,000-square-foot space at 77 Mercer Street, construction is already under way in Greenwich, Conn. for a second boutique that will be about the same size. That one will open in late September at 200 Greenwich Avenue. The 15-year-old company has 33 boutiques including concept shops in Harrods and Selfridges. To spread the word about the brand, Sweaty Betty has a team Stateside hosting 20 trunk shows in the Hamptons, giving away yoga mats, activewear and catalogues.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)