Aaron Carpenter, vice president of global marketing at The North Face, believes the digital platform is critical to global expansion — a way to both inform and inspire consumers.
The North Face, founded in 1968 by Doug Tompkins (who sold it and went on to found Esprit), was built on the spirit of exploration and products for those outdoor pursuits. When VF Corp. acquired the company in 2000, it was generating about $200 million in revenues and losing $100 million a year; 12 years later, revenues had grown to $1.9 billion. Now, the current goal is $3.3 billion by 2017.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"