Aaron Carpenter, vice president of global marketing at The North Face, believes the digital platform is critical to global expansion — a way to both inform and inspire consumers.
The North Face, founded in 1968 by Doug Tompkins (who sold it and went on to found Esprit), was built on the spirit of exploration and products for those outdoor pursuits. When VF Corp. acquired the company in 2000, it was generating about $200 million in revenues and losing $100 million a year; 12 years later, revenues had grown to $1.9 billion. Now, the current goal is $3.3 billion by 2017.
“I was touched by the fact that she lost her father, really before his time, and it was a real shock. She had two young children, she was married and she was expecting that she would have her own life for a good 25 years,” said Claire Foy about playing a young Queen Elizabeth in Netflix’s The Crown. Styled by @mayteallende 📸@jgreenery #emmys2017 #wwdeyeu
“Truth and lies have become a real interesting theme, more than ever, lately,” Emmy nominee Laura Dern told WWD. "It’s a very interesting time to use our voice." Styled by @cristinaehrlich, 📸 @shayanhathaway #wwdeye #emmys2017
“It transcends the genre that is you think of a sci-fi show — you don’t expect it to be so profound or emotionally riveting,” Evan Rachel Wood told WWD of her Emmy nominated role in Westworld. styled by @samanthamcmillen_stylist 📸 @emmanmontalvan #emmys2017 #wwdeye