For Tommy Bahama, everyday is a beach day. And to promote its spring women’s swimwear collection, the brand has created a Cabana Room shop-in-shop at its New York flagship.The 300-square-foot shop is intended to deliver “an immersive swimwear shopping experience in an inviting environment reminiscent of a modern resort cabana,” according to the company.The shop is located inside the store’s 45th Street entrance, and has white-washed wood floors, blue and white floor-to-ceiling cabana curtains and teak furniture from the company’s home collection outside the entrance.Two Swim Finder video screens display a digital catalogue of the entire swimwear assortment and customers can use it to narrow down the selections, which are then brought to them by staff trained in fitting swimwear.Lissette Marquez, fit specialist for the label, said this is the only Cabana Room in the chain and Tommy Bahama chose New York because it is the flagship for the brand and also can act as a model for a potential wholesale rollout. A wholesale version of the shop would be available to interested stores in October for cruise 2018.The Cabana Room had a soft opening two weeks ago, and Marquez said sales of the swimwear are running 54 percent over the same period last year. Among the bestsellers are a Shibori blue-and-white print. The shop also offers the new Island Sculpt collection, a collection with 41 percent Lycra that features four-way stretch intended to shape and enhance curves. In addition to one- and two-piece swimsuits, the shop also includes cover-ups, a swim legging, rash guards, boyfriend shirts and hoodies.“We believe Tommy Bahama swimwear is exceptional and we wanted to build an experience to celebrate it,” said Doug Wood, chief executive officer of Tommy Bahama. ”The Cabana Room offers guests the relaxed, comfortable and personalized experience of our complete swim collection — every style, every color, every print. It’s where everyone can find their perfect fit."In fiscal 2016, Tommy Bahama, a division of Oxford Industries, has been struggling with reduced traffic at its 168 stores as well as a lackluster women’s business. Oxford is hoping that signature product such as swimwear, cover-ups, knit dresses and handbags will help lead to a turnaround this year.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia