Top Secret Society, a Miami maker of contemporary bras that are meant to be worn as layering pieces, is expanding into loungewear and sweaters.
New items are tank versions of best-selling bras in all-over lace or Supplex with lace straps retailing for $70 and $88, and silk camis and tap pants for $84 and $80, respectively.
Distribution is scheduled for late fall. Ready-to-wear-inspired styles will include crewneck tops, ponchos and tanks in cotton, linen and viscose blends. Special effects will include faux leather back details. The items will retail for between $114 and $210.
Retail collaborations include Intermix, Bloomingdale’s, Cusp by Neiman Marcus, Scoop, Shopbop.com and Pinkmascara.com.
Sisters and founders Andrea and Michelle Varat also teamed with the American Cancer Society to donate 100 percent of proceeds from pink and white special editions of their Prop Top sports bra and X-Factor sports bra with crisscross back straps.
The additional layering pieces are expected to double wholesale sales to $1 million in 2011, said Andrea Varat.
Since launching a line of sports bras in 2008, the collection has grown from seven to 19 basic items such as a racer-back style and silhouettes that are cut longer like bustiers. Gift-giving items for holiday include bras in antique-looking floral prints, velvet dot mesh, as well as crushed velvet bra-and-tap pants sets in steel gray, teal and mauve.
“Pieces are meant to be seen, to be layered under tanks and dresses with plunging arm holes and necklines like the Alexander Wang look,” said Andrea Varat.
Michelle Varat picked up the trend while traveling in South America, where a popular style is baggy white T-shirts layered over bright bandeau tops.
A select number of upscale styles are manufactured at their family’s former Tail activewear factory in Miami. Basics are produced in Colombia.
“Our next big focus is building international business,” said Andrea Varat.
A new Joan Rivers coffee table book, titled “Joan Rivers Confidential,” gives readers never-before-seen photos and letters of the late comedian throughout her life. “Because of her drive to always be fresh, she kept records of every appearance, every performance, all the jokes that were used on TV, all the clothes that were worn,” said Rivers’ daughter Melissa. Here, Rivers poses at the “Tonight Show” in Tracy Mills in 1985. Read more about the book and see more photos at WWD.com. #wwdeye
After a career at New York hot spots like Narcissa, Dovetail and Nix, @chefjfraser has expanded to the West Village with The Loyal, a modernized take on an American brasserie. “And as I’ve gone through my career I’ve felt some departure from that kind of simple, straightforward [cooking]. This is meant to take on the idea of ‘what if the American brasserie was invented today?’” #wwdeye (📷: @chinseephoto)
@bellahadid and @lilyaldridge at @bulgariofficial’s celebration on Friday night, toasting the brand's new Peter Marino-designed flagship on Fifth Avenue. The two-part event included a cocktail party at the store followed by a dinner at a mystery location — the Met Cloisters. #wwdeye
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews