“I did a special collection for Edition01 which were all-black leggings [$125] and everyone freaked out. They said, ‘You always wear the coolest patterns and shapes and colors and the right materials.’ I really like to keep a pulse on my audience. Affordable leggings are something I would wear, so I decided to give that to them,” said Anderson.
“The leggings are youthful and fun. The leggings are black with bright bubble-gum polka dots on them, and one is a tartan plaid and one’s sparkly,” said Anderson, in a telephone interview from her L.A. studio.
The leggings, which are 6 oz., have a compression fit that keeps everything tight to the body for maximum support during high-performance activity. They are made of a four-way stretch fabric and have a smooth, wide waistband, inseam gusset and flat seams to reduce chafing.
“When I work out, I don’t care about things being moisture wicked. I like the Lycra spandex very thin. They’re supportive, but not too supportive to where you can’t move and feel you can exercise properly. When you’re exercising you’re supposed to be able to not feel constricted. People show up in pants basically like Spanx, but that’s not the appropriate way to allow for circulation and movement,” she explained.
Right now the leggings are only available on Anderson’s Web site, but they hope to eventually sell them to retailers.
Asked about a first-year volume projection, she said: “I have projections on how many bodies I need to change. I haven’t even thought about that. I’d put them in every Target if it’s going to inspire people to move.”
Anderson said she’s also offering tops — hot pink, black and gray — and sports bras, and she hopes to eventually add sweatpants “which I live in,” as well as other product categories. Tanks retail for $39.50; the sports bras are $29.99, and T-shirts range from $11 to $15.
She said she and Paltrow are partners in everything. “She signs off on everything. We’re equal partners. In the Brentwood Studio, she picked every single thing herself,” said Anderson. This summer, they will open a clothing store next to her Brentwood studio that will feature five or six designers at a time. “It will be lifestyle oriented. It will be whatever we love. It’s for the working mom who has an exercise lifestyle. I’m not going to be selling Alexander McQueen dresses,” said Anderson.
Anderson said she and Paltrow are developing two TV shows right now. “We’re going into production on one,” she said. It’s an exercise show but she’s not able to talk about them yet.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye