LONDON — The British shapewear market has shifted its fusty image with independent labels such as Made by Niki producing control garments so stylish that British pop groups such as The Saturdays wear them as outerwear.

Niki McMorrough, chief executive officer and creative director of Made by Niki, launched a range of body-sculpting miniskirts, pencil skirts, built-in bra tops and minidresses by Slinkies in March by incorporating advanced shapewear technology with a fashion-forward cut.

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