By  on April 23, 2010

Under Armour Inc. has named former American Eagle executive Henry Stafford as senior vice president of apparel.

Stafford served as chief merchandising officer and senior vice president of the American Eagle brand at American Eagle Outfitters Inc. He was responsible for implementing strategic direction for all functions of the AE brand. Before that, he was senior vice president and general merchandise manager of men’s. He had also overseen men’s and women’s apparel and accessories for the company’s Canadian division.

Stafford succeeds Suzanne Karkus who left Under Armour in February. Since then, Matthew Mirchin, senior vice president of sales for North America, had served as interim head of the company’s apparel unit. He will start at Under Armour in June and report to David McCreight, president of the Baltimore-based activewear brand.

“Henry is a passionate leader with an outstanding track record working with our core consumer,” McCreight said. “We are committed to driving innovation and global growth, and Henry will play a key role in helping to achieve our brand vision to be the world’s number-one performance athletic brand.”

Although Under Armour has struggled with its new footwear initiative, the company’s apparel business has been strong. In the fourth quarter ended Dec. 31, apparel revenues increased 26 percent to $192.1 million, 86.5 percent of the corporate total. Footwear revenues rose 60.6 percent for the full year, but fell 5.1 percent to $8.7 million in the quarter.

A spokeswoman said Under Armour is expecting growth in all categories of apparel, including women’s wear.

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