Under Armour is about add a little pop to 57th Street in Manhattan.
On Saturday, the Baltimore-based performance apparel and footwear brand will open its first pop-up store at 3 West 57th Street. The store will measure 3,300 square feet and will offer merchandise for men, women and children.
In addition to its apparel, footwear and accessories, the store will provide a preview of several of the United States Olympic team uniforms for the upcoming Winter Games, including the USA Freestyle Ski team and USA Bobsled team, both of which are sponsored by Under Armour.
The store will offer activewear ranging in price from $9.99 for ColdGear socks to $549.99 for a men’s Riff jacket. It will also sell limited edition graphic T-shirts and hoodies inspired by New York City, including the skyline, street signs and subway system. More than 40 styles of footwear will be for sale.
The store is expected to remain open through mid-January.
Under Armour operates four regular-price stores and more than 35 outlets.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18