Under Armour has inked a deal with USA Gymnastics to provide performance apparel, footwear and accessories for USA Gymnastics’ athletes, coaches and staff through the 2020 Olympic Games. This is the activewear brand’s first sponsorship of a national governing body for a summer Olympic sport.
“As Under Armour continues to expand into new categories globally, we are committed to strengthening our position as the leader in performance innovation,” said Matt Mirchin, senior vice president of brand and sports marketing for Under Armour. “We are proud to partner with USA Gymnastics, providing state-of-the-art performance apparel, footwear and accessories designed to help these elite gymnasts perform at their best.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)