By  on January 14, 2008

The rivalry is intensifying between two key innerwear trade fairs, CurveExpo and Lingerie Americas.

Neither side is making a move to halt the competition, such as a possible merger or collaborative effort. As a result, the innerwear industry is feeling the impact, especially after the Intimate Apparel Council consolidated the January and March markets this year into one venue in February. The market change left some vendors and specialty stores undecided about which seasonal market and trade show they should attend to optimize budgets, time and travel schedules.

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