By  on May 26, 2011

PARIS — Known for its bright, exuberant prints, Vilebrequin this year celebrates its 40th anniversary.

The brand’s founder, Fred Pryskel, was known for his quirky creative streak. As the story goes, in the Seventies in Saint-Tropez, while sitting in the town’s mythic Café Sénéquier, Pryskel yanked off his table’s checkered tablecloth and fashioned a midthigh boxer short-style swimsuit out of the fabric. He went on to make a line of shorts in quirky fabrics, using the likes of tea towels,  that became sought after by the Saint-Tropez in-crowd. A car enthusiast, Pryskel baptized the line Vilebrequin, which translates into crankshaft in English. His iconic boxer short, baptized the Moorea, continues to be the brand’s best-selling style today.


Vilebrequin is now owned by Dutch private equity fund Fashion Fund One, which acquired the brand in 2007.

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