By  on December 3, 2012

The Warnaco Group has a new secret weapon in it’s intimate apparel portfolio: The Unbelievable UnWire bra by Warner’s which hits stores in February.


Focusing on proprietary technology that combines the support of an underwire with the comfort of a wire-free styling, the innovative new bra features a flexible patented “unwire” that can be twisted, washed, or crumpled, only to spring back to its original shape, said Les Hall, president of the Warner’s and Olga brands at Warnaco.

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