NEW YORK — With a name like Weatherproof, it was just a matter of time before the outerwear maker got into the active market.
Weatherproof Garment Co., best known for casual microfiber jackets, is launching a line of sporty men’s coats under the label 32 Degrees by Weatherproof for delivery next fall.
“This market continues to be increasingly influenced by active apparel,” said company president Freddie Stollmack. “We want to offer a young, technical look for the moderate channel. With a brand name like Weatherproof, how could you not?”
The line of 50 styles will feature lightweight jackets with technical fabrics and sporty details such as taped zippers, skirted bottoms and slope-ready colorblocking. All models will be wind- and water-resistant; pieces will retail for $199.
Stollmack said the line, which will be sold to both midtier department stores and ski shops, might gross $3 million to $10 million wholesale in its first year.
Plans for 32 Degrees include a sportswear line and women’s line, both to launch in fall 2010, as well as a kid’s collection, hitting stores the following year. Stollmack said licenses for related products, including cold-weather accessories and gifts, are also in the offing.
In addition, the company has revived an old label for a related collection of better outerwear for the contemporary market. Impermeable by Weatherproof was the name of an outerwear line Stollmack sold to Saks Fifth Avenue and Nordstrom in the 1990s. In its new incarnation Impermeable will be a line of fashion-forward active jackets aimed at specialty stores. That collection will launch at Project New York next January.
Both 32 Degrees by Weatherproof and Impermeable by Weatherproof mark a significant departure for the company, whose niche historically has been casual jackets, and underscore shifts within the outerwear classification business.
“I’d say half of the outerwear floor is given to active-inspired looks these days,” Stollmack said. “It’s time for us to deliver this kind of product to the midtier.”
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion