Weatherproof has entered into a licensing pact with United Legwear Co. LLC to produce legwear, socks and accessories in the U.S. The premium collection for men, women and children bearing the Weatherproof, Weatherproof Vintage and 32 Degrees Weatherproof labels will be unveiled in late spring and launched at retail for fall.
Prices, colors, prints and fabrications have not been finalized, but styles and classifications will include wool-blend crews and performance and lifestyle socks.
Distribution is aimed at department stores including Macy’s, Lord & Taylor, Bloomingdale’s, Nordstrom, Belk, Dillard’s and Von Maur.
“Legwear is a natural extension of Weatherproof’s existing product lines….partnering with United Legwear was an easy decision,” said Eliot Peyser, chief executive officer of Weatherproof.
Isaac E. Ash, president and ceo of United Legwear Co., said Weatherproof will add value to the company’s brand portfolio.
“Weatherproof is an iconic brand that fits a profile we’ve been looking for — a strong brand that allows us to incorporate many technical properties and performance elements,” said Ash.
He added that there’s a growing demand for high-quality everyday socks that provide comfort, wick away moisture and offer temperature control.
“Our Weatherproof products will bring the kind of legwear that’s normally found in high-end specialty stores to a wider distribution,” said Ash.
A first-year wholesale sales projection was not available.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty