NEW YORK — Windsong Brands LLC of Westport, Conn., has acquired Cloudveil Mountain Works, the Jackson Hole, Wyo.-based outdoor apparel firm, from Spyder Active Sports Inc.
Spyder acquired Cloudveil in early 2008 from Sports Brands International and was managed as a separate brand entity. The divestiture is expected to allow Spyder to focus on its own brand growth.
Terms of the agreement weren’t disclosed.
The transition of ownership was effective Tuesday, and all intellectual property and assets were part of the acquisition. To facilitate a smooth transition, Spyder will manage the back-end support, shipping and customer service aspects of the spring 2010 season. Staffing under the new ownership has yet to be determined.
Bill Sweedler, chief executive officer of Windsong Brands, said, “Cloudveil, with its mountain culture, is a unique and truly authentic American brand that resonates with the core outdoor consumer.” He said he is eager to expand the presence of Cloudveil, which outfits women, men and children for outdoor pursuits, in premium retail channels. The brand sells more than 450 outdoor specialty stores in the U.S. such as REI and Eastern Mountain Sports, as well as specialty accounts in Japan, Taiwan, Canada and Australia. It reportedly does about $40 million in worldwide volume.
Jim Reilly, an investor along with Windsong, has been named president of Cloudveil Mountain Peak LLC, the entity’s new corporate name. Reilly was most recently a board member of Spyder, and earlier was ceo of Cloudveil and chief operating officer of The North Face.
Windsong’s investments include Atlantis Weathergear, Ellen Tracy, Caribbean Joe, Joe’s Jeans,The Sharper Image, Carlos Falchi, Design Within Reach and Como Sport.
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