MILAN — In a bid to outdo competitors, Italian lingerie and swimwear retailer Yamamay is looking to bank on its new technologically advanced bra line, called Me Yamamay.
The seamless polyurethane bras are molded to provide extra comfort and wearability. Two layers of microfiber are melded at high temperatures and completely cover the outer surface for added smoothness.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)