MILAN — In a bid to outdo competitors, Italian lingerie and swimwear retailer Yamamay is looking to bank on its new technologically advanced bra line, called Me Yamamay.
The seamless polyurethane bras are molded to provide extra comfort and wearability. Two layers of microfiber are melded at high temperatures and completely cover the outer surface for added smoothness.
The materials used to create the bras are sensitive to body temperature and change shape for a heat-activated custom fit.
According to Rina Garda, chairman of Inticom, Yamamay’s parent company, the bra’s brisk sales have led the company to begin creating a larger selection of styles and colors for next year. There is a single style in white, black and beige.
Propelled by a 30 percent increase in sales last year, the seven-year-old Yamamay posted retail sales of 95 million euros, or $150 million, and plans to expand its 500-store retail network. The current year forecast is to reach 115 million euros, or $181 million, in revenues.
Yamamay also is reaping the benefits of a partnership with Jennifer Lopez sealed last year to produce and sell the singer’s JLO-tagged innerwear. The line’s 2008 sales target is to surpass 15 million euros, or $23.6 million.
Garda said she is considering growing the business in the U.S., though there are no plans for a flagship. That said, the company is working on expanding its online store, launched in December 2006, to include all of its collections, and executives are hoping to extend availability outside the European Union and eventually to the U.S.
For the time being, Yamamay is focusing its retail attention on its newest markets: Spain, Germany and England. The brand has 30 international outposts in Europe, Russia and China, and opened two units in Barcelona that raked in sales of $3.9 million. An opening in London is scheduled for the end of October.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)