By  on January 28, 2013

French women are proud of their small breasts, according to the founders of Ysé, a new French intimate apparel venture dedicated to the modestly endowed.

Clara Blocman, 24, and Bérengère Lehembre, 26, two graduates of HEC business school, teamed up to create the new brand that caters to women wearing sizes from AA- to A-cups.

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