NEW YORK — A lot is going on at the Yummie by Heather Thomson brand — a new president, a new patent and a new lawsuit.
For starters, the brand — which was founded by Heather Thomson, a star of Bravo’s “The Real Housewives of New York” — has been granted a utility patent for a variety of shapewear designs, including the original three-panel shaping tanks that were launched in 2008. This is the first utility patent issued to Yummie in addition to the prior 11 design patents held by Thomson for her inventions.
In another development, Yummie has filed a second lawsuit against Spanx in the Federal District Court of New York for infringement of its utility patent. Earlier this year, Yummie filed a lawsuit against Spanx for infringement of several of its design patents. Both lawsuits seek to enjoin Spanx from selling its infringing tank tops and to award Yummie damages for the alleged knock-off tank tops Spanx has sold. Spanx in the past has denied the allegations. RELATED STORY: Yummie Tummie Wins Motion >>
In the executive arena, Wendy Herman has been appointed to the new post of president of the company, effective immediately. Herman, who reports to Thomson, will lead the Yummie brand in its effort to further develop its presence in the U.S. and internationally, as well as enter into new product categories. Herman joined the Yummie by Heather Thomson brand in 2011 in a consulting role, in which she has partnered with management to develop and implement a strategic plan to grow the business through a number of channels, including category extensions and international distributions. Herman previously served as president of Fashion 360°, a boutique consulting firm specializing in fashion brands. Earlier, she served as vice president at Delta Galil Industries Ltd., where she launched the licensed Tommy Hilfiger and Lucky Brand intimates collections. Before that, Herman held the post of vice president of Calvin Klein Underwear for Women, a former division of Warnaco Inc.
Yummie is launching its first line of everyday shaping underwear, called Skinnies, which offers the benefits of a premium compression fabric that smooths the figure. The line is expected to generate retail sales of $10 million in 2015, and the company is poised to exceed $100 million in overall retail sales by the end of 2015, according to industry estimates.
The Skinnies collection for fall and holiday selling will feature three styles — the Ivy Thong, Eli Briefie and Lily Cheekie Boyshort — in a range of colors and sexy prints including black, nude and mink, as well as red and pink. Retailing for $18 each or two pairs for $30, the collection is available at department stores, specialty boutiques and the newly relaunched yummielife.com site. Sizes are XS to XL.
Thomson, who also serves as chief creative officer, said, “I designed the Skinnies collection as a foundation piece that offers a comfortable, ultrathin solution in an everyday panty. They are a true marriage of fashion and function where women can feel sexy and confident in Yummie, without a single panty line.”
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews